Thomas Factory Tours: Industrial Video Production Examples For Custom Manufacturers And Oems
For industrial manufacturers, giving prospects a tour of their factories or plants helps showcase their processes and capabilities, and it lends legitimacy to their businesses. The most effective way to scale these tours is to use video content that can be posted, shared, and housed in the digital space, ready to be viewed at the click of a button.
The videos below, divided into sections based on each company’s offerings, highlight strong examples of how industrial companies from different industries have given buyers a front-row seat to see their operations’ inner workings and show what makes them a strong partner for their customers.
New And Noteworthy Categories On Thomasnetcom For October 2020
Here at Thomas, we offer all kinds of amazing resources to help industrial professionals source for what they need, from the latest news to industrial guides to a direct connection with more than half a million B2B companies. Here, we’re showcasing some of our latest additions to another asset: new categories to search in and source from.
This month, in addition to our favorite overall categories added over the previous month, we’re also featuring nine categories of products and services related to wildfire fighting. This way we hope to better enable those who are dealing with the fires to source for what they need. We’ll be diving into details on these fire-related categories first.
The Smartest Way To Consolidate Your Debt
The most efficient strategy to consolidate your debt starts with making a list of all of your current loans and credit cards. Include the total balance, interest rate, minimum monthly payment and total remaining payments.
Next, decide what kind of debt consolidation option you’d like, whether that’s a personal loan, home equity loan or balance transfer credit card. You should get quotes from multiple lenders and compare APRs, terms and total interest paid.
Make sure to apply for these loans and credit cards within a two-week span to avoid multiple hard inquiries on your credit report. Once you have all of your offers, you can compare them with this debt consolidation calculator to see which lender you should choose.
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What Industrial Buyers Care About Most When Shortlisting New Suppliers
The industrial buying process can be long and complex. Buyers these days prefer to source, research, compare, and shortlist potential partners anonymously online. Creating a shortlist is an essential component of the supplier discovery and selection process, but what kind of information are these buyers looking for, and what factors matter most when deciding to make a purchase decision?
We polled more than 400 real, verified, and registered buyers who source on the Thomas Network. Here a look at the top 4 most important factors they consider when sourcing new suppliers.
How To Find Customers For Your Cnc Machine Shop Using Digital Marketing
You may have heard it plenty of times: You should be online people are searching for your company online if you are not online, you miss out on opportunities.
These statements aren’t wrong, but they’re incomplete. Being online is one thing, but the real goal should be to have a strong online presence this gets you results. A strong online presence can supplement your traditional growth methods and bring you one step closer to your goal of finding new customers.
If you’re looking to grow your customer base, search engines such as Google, Yahoo! and BING are where you want to appear. Why? According to research 4 out of 5 buyers research products online before contacting a sales rep. Industrial buyers know how to find exactly what they want quickly and they’re using long-tail search terms online. And 53% of industrial buyers make their decision in less than one month.
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What Are The B2b Buyer Personas In The Manufacturing Industry
In todays increasingly digital world, there are numerous ways for manufacturing companies to reach potential buyers email blasts, eBooks, blog posts, social media, and even SMS texts can all be used to connect with target audiences and increase brand awareness. Inbound marketing aims to entice your target customers to come to you on their own by providing valuable content that will help them reach their goals. But before embarking on any of these efforts, its crucial to fully understand the types of buyers youre looking to target. So how do you go about creating the content that will attract the customers you want? Well, that depends on the customers themselves.
Use Total Blocking Time For Lab Tests
Since FID is only available as lab data, youll need to use Total Blocking Time for lab tests. The two achieve the same end result with different thresholds.
TBT represents: Responsiveness to user input.
TBT measurement: Total time in which the main thread is occupied by tasks taking more than 50ms to complete.
Goal: < = 300 milliseconds.
const jsHeavy = true While
Poor FID comes from JS occupying the main thread which means your users interactions are forced to wait.
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Optimize Cumulative Layout Shift
Cumulative Layout Shift is to measure the layout shift of the web page elements during the lifespan of the webpage and a users session. Cumulative Layout shift is a user-centric web page loading performance metric that focuses on visual stability. And, any moving web page element after being loaded and being visible will be included in the Cumulative Layout Shift measurement.
2.3.1. How to Measure Cumulative Layout Shift?
Cumulative Layout Shift can be measured by the Layout Installability API. Below, you can find the CLS Formula for measuring it.
layout shift score = impact fraction * distance fraction
To understand how to measure Cumulative Layout Shift, the Impact Fraction and the Distance Fraction terms should be defined.
A representation of the Cumulative Layout Shift
2.3.2. What is Impact Fraction in the Context of CLS?
CLS is a way to measure layout instability by looking at how much of a visual area of the screen is impacted as the page changes when loading.
It does this in 3 stages firstly by measuring all elements that shift on the page and secondly by measuring the Impact Region and finally by comparing this to the viewport.
Impact Region / Viewport = Impact Fraction
So, Impact Fraction measures how much the page moves in relation to the size of the screen that the website is being loaded on. This is important as a big movement on a small screen is far worse than a small movement on a big screen.
Impact Fraction Example from Google Devs
Why Should You Care About Core Web Vitals
, making Core Web Vitals a key ranking factor for search. If your website does not perform well in its CWV scores , you could see a decrease in visibility in Google search results.
The health of your websites Core Web Vitals is now critical, as Google focuses on user experience on websites, especially those on mobile devices, to rank websites.
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Repaying Refinancing Your Car Loan
If a lender approves you for a loan despite a poor credit score, try to come up with a repayment plan to minimize the interest charges. Check your loan agreement to see if an early payoff is an option. By making extra payments, you can reduce how much interest accrues, save money, and pay off your debt sooner.
Making regular, on-time payments on an auto loan can help to increase your credit score. As your credit score improves, you may also want to consider refinancing your car loan to get a lower interest rate. With a higher credit score, youll find more attractive rates available.
How Does Mortgage Shopping Impact Your Credit Score
When you start shopping for a mortgage, the process itself isnt difficult. You find a lenderor two or threeand fill out an application. The lender will then verify your eligibility and qualifications. One of these steps involves checking your credit score.
Your credit score is a three-digit number that tells lenders how likely you are to pay your bills on time. Ranges vary, but a good credit score is considered to be between 670 and 739.
There are three major credit bureaus: Equifax, Transunion, and Experian. Each of these will have its own version of your credit score, and its normal for there to be slight variation among the three bureaus.
When a lender checks your , that search shows up as a hard inquiry. Hard inquiries can lower your score, especially if you have too many of them. But dont worry too muchthe drop is usually temporary and wont make a huge difference long-term.
When shopping for a car loan, mortgage, or similar types of loans, several inquiries in a short period of time will be grouped together and considered a single hard inquiry. In most cases, if the inquiries are made within a 45-day period, this will keep the impact on your credit score to a minimum. More on this later.
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What Manufacturers Need To Know About The Defense Production Act
On January 21, 2021, President Biden signed a series of executive orders including invoking the Defense Production Act to combat the COVID-19 pandemic. The order directs federal agencies to make use of the act to increase production of materials needed for vaccines, masks, and testing kits.
Many manufacturers and engineers have volunteered to address the shortage of supplies to combat the coronavirus pandemic throughout last year but some supplies are taking a long time to produce. Invoking the Defense Product Act allows the federal government to direct U.S. manufacturers to ramp up production of emergency medical supplies immediately.
Last year, FEMA confirmed using the DPA for the first time during the coronavirus pandemic to order about 60,000 test kits and 500 million personal protective masks. However, FEMA then announced later that same day, At the last minute, we were able to procure the test kits from the private market without evoking the DPA.
The uncertainties of today’s crisis coupled with manufacturers’ exempt status from state-wide closures signal that the industry should remain prepared for the enactment of the DPA. Heres what it means for U.S. manufacturers and how they can prepare.
Avoid Acquiring New Credit Cards Or Loans
According to Cabell, you should avoid acquiring any new debts before applying for a mortgage, which includes applying for new credit cards and loans. When you do so, it can take several weeks for changes to be reflected on your credit report.
Several things happen when you apply for and receive loans or a new card: A new hard inquiry will be reported, your average age of credit will decrease, your credit mix may improve, and your total overall credit utilization may decrease.
An improved credit mix and a decrease in credit utilization are actually positive in the long run, but your bank will have to verify any new account youve opened, which will take extra time.
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Evolving Web Vitals #
Web Vitals and Core Web Vitals represent the best available signals developers have today to measure quality of experience across the web, but these signals are not perfect and future improvements or additions should be expected.
The Core Web Vitals are relevant to all web pages and featured across relevant Google tools. Changes to these metrics will have wide-reaching impact as such, developers should expect the definitions and thresholds of the Core Web Vitals to be stable, and updates to have prior notice and a predictable, annual cadence.
The other Web Vitals are often context or tool specific, and may be more experimental than the Core Web Vitals. As such, their definitions and thresholds may change with greater frequency.
For all Web Vitals, changes will be clearly documented in this public CHANGELOG.
Limit Your Search To Less Than 45 Days
We mentioned above that banks will treat multiple inquiries within a certain time period as a single inquiry. Take advantage of this and shop around for rates from multiple lenders. Just make sure that they all take place within 45 days of each other.
The Consumer Financial Protection Bureau notes the following: The impact on your credit is the same no matter how many lenders you consult, as long as the last credit check is within 45 days of the first credit check. This is because anyone pulling your credit scorenow or in the future, will realize that you are just going to buy one home, not as many homes as those inquiries represent.
According to Cabell, though, there are somealbeit uncommoncircumstances in which extending your loan application beyond the usual 45-day mark might be a good idea.
For unusual circumstances, a months-long application process could delay your timeframe to make payments and improve your score, but those cases are relatively rare, he said.
According to the CFPB, in the case of shopping around for a lower mortgage rate beyond that magical 45-day window, the additional impact to your credit score may be worth the money you save in interest in some cases.
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A Problem With Preapproval
If you have top-tier credit, usually meaning a FICO score of 700 or better, you may not need to have your credit run to know what interest rate a credit union or bank will offer on a car loan. Top-tier credit will almost always get the lowest interest rate and a visit to a credit union’s website or a quick call to a bank is all it takes to find out what that is. Once you know your interest rate, figuring out a payment using an Edmunds calculator is a snap.
But it’s not as snappy for the borrower whose credit is not tip-top. Rates for second- and third-tier credit scores are almost never advertised, so anyone whose credit is fair, average or good but not quite excellent has to guess the loan’s annual percentage rate and the corresponding car payment. The only way around that is to let a potential lender run a hard credit inquiry.
Some car buyers find that worrisome, for good reason: If they’ve recently had other hard credit inquiries, one more could result in an immediate drop in a credit score, putting a good loan out of reach.
Pay Off Your Credit Cards
If you’re up to your ears in credit card debt, lenders will probably think twice before offering you a mortgage because both your credit utilization ratio and your debt-to-income ratio will be high. That’s why it’s a smart idea to start paying off those balances before sending in mortgage applications.
Make more than the minimum payments on your cards each month. Not only will this boost your credit and lower your overall debt load, but it will also save you money on interest and show potential lenders that youre serious about repaying what you borrow.
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Brand Awareness Campaigns To Boost Your Inspiration From Manufacturing Companies
As a manufacturing professional, youre more than familiar with industrial companies large and small. But if you ask someone who isnt intimately involved in the space which company he or she thinks of in relation to manufacturing, the results will surely be limited. Perhaps a couple of the biggest names will come to mind.
These companies are well-known because theyve created a name for themselves over the years. Theyve spread awareness about their products and services, and now theyre ubiquitous and prevalent in peoples minds.
But manufacturing is changing, as anyone in the space will tell you. The population of young people entering the industry is different than it was just a few years ago, automation is increasing, and the landscape is shifting with no end in sight. Marketing for this field has also had to change. The biggest names in the industry have been successful with this, but now smaller manufacturers are turning to industrial marketing experts to get their business found too.
How To Optimize Your Ecommerce Site For Core Web Vitals
- Simtech Development
Since May 2021, Google is using the new page experience signals in SERP rankings. These signals include Core Web Vitals, mobile-friendliness, safe-browsing, HTTPS security, and no intrusive interstitials .
So, whether you have an eCommerce site or are planning to build one using CS-cart software, you must prioritize passing Googles Core Web Vitals.
And to help you, I will tell you EVERYTHING you need to know about Googles Core Web Vitals in this post.
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What Is First Input Delay
First Input Delay measures the interactivity of a page, targeting how quickly a page will respond when a user attempts to interact with it. Getting a low FID ensures the page feels responsive leaving a good first impression, while a poor FID will result in unresponsive pages and annoyance.
Why is First Input Delay Important?
When a user attempts to interact with a site, theyll likely become frustrated if it doesnt respond immediately. Reducing frustration is imperative to improving page experience. This metric will have a direct impact on SEO rank in an upcoming page experience SEO algorithm update.
What steps can be taken to improve First Input Delay ?
Starting with a good First Contentful Paint can have a significant impact on FID, and all other Core Web Vital metrics. Optimizing the initial load speeds up the response time of the browser. The The following steps offer more details.